Hi! I’m Kate Rapier, the founder of Good Shift Marketing, a social media agency built to help purpose-driven entrepreneurs show up online with clarity, confidence, and heart.

I didn’t start in marketing—I started on the road. I spent over two decades touring the world as a singer and creative, including six years as a backup singer for Kelly Clarkson. It was an incredible chapter that taught me how to connect with an audience, tell a story, and show up with consistency…skills I later realized were foundational to building a brand.

After I stepped off the stage, I naturally gravitated toward the digital world. I started helping friends and small businesses with content, then built a consulting business that grew far beyond what I ever expected. Today, I lead a team that helps founders, creatives, and small business owners harness the power of social media, not just to grow their audience, but to grow their impact.

We offer done-for-you social media management, 1:1 strategy coaching, and a group program called The Good Shift Growth Group, a space for small business owners to get expert strategy and ongoing support in a way that feels human, not hustle-y.

What makes us different? We care about both growth and goodness. Strategy and service. I don’t just want you to get more likes, I want you to make more impact. And I believe social media, when used with intention, can help you do both.

What I’m most proud of is how personal this mission is. One honest Instagram post about foster care changed my entire life. That single post led me to become a foster parent, and today I’m a proud mom of two amazing kids I adopted through the foster system.

That’s why I do what I do. Because your story, your voice, your work…it matters. And someone out there might be waiting on you to show up and share it.

If you're overwhelmed by social media or unsure how to use it well, I’d love to help. At Good Shift, we make strategy simple, content feel authentic, and marketing feel meaningful again.